TikTok is introducing a updated setting that permits them to reduce the quantity of AI-created videos appearing in their timelines. This step comes as the service announced that it presently contains over 1 thousand million content made with AI.
Pilot Phase and Launch
The update is in a pilot phase over the next few weeks before a widespread rollout. This development comes amid a increase in content created by AI, fueled by emerging content generation software.
The Broader AI Trend
Studies have shown that approximately 10% of the most rapidly expanding channels on another major platform only show content made by AI. A large amount of this output is considered low-quality AI content, a label for inferior, mass-produced content that is often nonsensical or surreal.
Based on user feedback that numerous viewers appreciate content produced via AI tools, from digital art to science explainers, and we want to provide users the power to increase or decrease of that, depending on their own likes,” stated a company executive.
Volume and Proportions
The service disclosed that there are presently over a billion videos on its service labeled as artificially created. In total, in excess of 100 million pieces of content are added to the service daily, making AI-generated material a minor part of its total content library.
How to Adjust Settings
Members will be in a position to reduce or increase the amount of artificial media they view by using the “manage topic” feature in the platform and choosing AI-made media. Further subjects that can already be adjusted under the filter include current affairs, fashion, aesthetics, and dance.
AI Disclosure Rules
The platform’s policies oblige users to label lifelike AI-generated content, and it prohibits dangerous deepfakes of public figures or critical incidents. Any realistic artificial content that is unmarked can be taken down under its community policies.
Additionally, the app will from now on attach an “AI-made” watermark to content produced via its own AI tools, or detected by an cross-platform project for recognizing content made by AI. This measure is intended to stop users from seeking to circumvent the tagging system.
Educational Initiatives
The company is also launching a $2 million educational fund for professionals and groups to create learning resources about using AI responsibly. This initiative will benefit educational bodies dedicated to teaching computer science.
Platform Protection
The video-sharing app has defended its safety measures, during debate over plans to cut jobs for a large number of content moderators in the UK. TikTok is planning to cut 439 jobs in its content moderation division in the UK capital, with labor groups and online safety experts raising concerns that staff are being displaced by automated systems.
A senior executive explained that human moderation would remain essential, but artificial intelligence can protect employees by removing the most graphic content before it gets reviewed by staff. The company reported a notable drop in shocking and graphic content handled by content reviewers over the past year due to intervention by its automated systems.
It is vital to balance staff and AI to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we also think it’s extremely critical to minimize viewing of dangerous material as swiftly, which is where a significant AI assistance is really helping us work at speed.”
